Welcome! The New and Blue blog has been MIA for a while and it’s time to dust off the Wordpress login page and get writing. The last few months have been very busy and I thought I should share what the heck we’ve been up to through a series of posts. Let’s get started…
First, and foremost, we just re-launched three of our web sites! We redesigned them from the ground up. I’m not talking about new banners on the home page and a few new buttons here and there. We actually took a wrecking ball to the old sites, crushed them, and started again on a new platform (Magento). Magento is an amazing system in terms of capability and growth but it also has many frustrating aspects and the learning curve was brutal. I won’t bore you with the details in this post but I would advise against using Magento unless you have serious web design experience or enjoy solving riddles wrapped up in enigmas.
http://www.newandblue.com - Wedding Invitations
http://www.savethedatemagnet.com - Save the Date Magnets
http://www.save-the-date-cards.com - Save the Date Cards
The number one reason for building our new site was because we had taken so many phone calls from brides and grooms who said, “I want to see my design before I buy it”. Again and again we answered this phone call. We explained that our team would create a design for them and e-mail a beautiful, perfectly aligned, PDF within two days. Unfortunately, the most common reply was a simple, “thanks anyway”. In some cases we got extremely rude comments from people who made the ladies of Bridezillas look sweet. It was very frustrating. Didn’t they know how much time and effort we put into each design? Didn’t they know that our talented, awesome team would search through the glyph palette to find the perfect letter “B” for their name? Sadly, they didn’t. They just wanted to create it themselves. Ok. Message received loud and clear. We needed a new website that would allow them to make their own designs STAT.
So here we are… we’ve been slaving away for months and months on our three sites and they are finally up and running. Hurray! We’ll discuss more about the details that went into creating them, including our ups and downs, in future posts, but for now, go ahead and take a look. We’re working hard to fix the kinks so please e-mail me if you find a problem. Also, if you’re a bride or groom and you want to design your own save the date magnet, please click here. (We currently have over 100 magnets that can be customized with our on-line design tool.) We’re adding cool new stuff each week and our invitations will be added to the on-line design tool soon. In the meantime, feel free to search by color, budget, style or printing method and check back often to see our progress.
Side Note -
What is a glyph? A glyph is an alternative letter that is available for some fonts. Below you will see the letter “B” has 4 different options. Glyphs are only accessible by using advanced design software such as Illustrator or Indesign and can’t used with on-line design tools.